How to set up and manage a social media campaign

Venue – theguardian, Scott Room, Kings Place, London

More and more communicators in organisations are being asked to run or manage social media campaigns in house. How do you create a hook for an idea that’s worth talking about on social media? Which social media networks are best to use for particular audiences? How do I set up and start a campaign on our corporate social media channels? How do I know that the campaign is successful? 

This workshop, targeted for communicators, will help you to understand:

• How to create ideas for a social media campaign
• How to decide which channels to use 
• Practically how to set up and start a campaign 
• How to measure impact of the campaign

 Who should attend?

• Communication Managers in the private, public or third sector.
• Managers of small to medium-sized businesses, who want to understand how to embed social media  campaigns in their communications planning. 

Please arrive 30 minutes prior to the seminar commencing.For more information, call 0203 353 4059 or email seminars@guardian.co.uk. You will not require a laptop for this seminar.

This seminar will be led by:

Tiffany St James, Director of Stimulation Ltd - Chair

Tiffany is the former Head of Public Participation for the UK Government, the first role of this kind in the UK. She was responsible for ensuring the UK government made measurable progress in how it engaged with the public online in order to deliver better public services. She launched data.gov.uk working with Cabinet Office and Sir Tim Berners-Lee and was the first Communications Director of Direct.gov.uk.

Tiffany currently serves as a digital strategist for Channel 4, The Guardian, Microsoft embedding organisational digital capability as well as speaking on technology and social media internationally, training and curating digital expert panels. She helped launched advertising’s first managed service social media lab for EURO RSCG earlier this year.

Tiffany advises The Speaker of the House of Commons on Public Engagement to make the House and democracy matter more to people today and is Special Advisor to the British Interactive Media Association.

Gemma Went, Social Media Consultant

With over a decade's worth of experience in marketing and PR, Gemma's focus is on using social technology to engage and share stories with people on and offline. Working across B2C and B2B with a range of brands including Soap and Glory, Newcastle Brown Ale, Birra Moretti and some wonderfully diverse SME's, Gemma is a seasoned social media entrepreneur, speaker, panellist and blogger and one of the few professionals who have held a role as Social Media Director in an integrated, advertising agency. She is GemmaWent on most social channels.

Follow Gemma on Twitter: @GemmaWent